Journey Insights
Everyone is at a different stage in their journey. Understanding where your audience is—exploring, building, pausing, reinventing, or reflecting—shapes what content resonates.
Exploring
Building
Pausing
Reinventing
Reflecting
Exploring
Discovery and curiosity
Emotional Drivers
Content Preferences
Example Insights
“Exploring readers spend 40% more time with content that shows multiple paths”
“This stage shows highest engagement with 'beginner's guide' content”
“Fiction purchases spike during exploration phases”
Building
Active creation and growth
Emotional Drivers
Content Preferences
Example Insights
“Building-phase readers prefer specific, actionable advice over theory”
“This stage shows 60% higher completion rates for courses”
“Time-efficiency is a key factor in content choices”
Pausing
Rest and reflection
Emotional Drivers
Content Preferences
Example Insights
“Pausing readers show 45% increase in wellness content consumption”
“This stage has highest engagement with memoir and personal essay”
“Content that validates rest and recovery performs strongly”
Reinventing
Transformation and change
Emotional Drivers
Content Preferences
Example Insights
“Reinventing readers are 3x more likely to purchase multi-book series”
“This stage shows highest engagement with 'second act' career content”
“Content that acknowledges difficulty while offering hope performs best”
Reflecting
Wisdom and integration
Emotional Drivers
Content Preferences
Example Insights
“Reflecting readers spend 2x longer with each piece of content”
“This stage shows highest interest in philosophy and spirituality”
“Content that honors experience and wisdom resonates deeply”