Sample Insights
Real patterns from aggregated research. Each insight shows context, observation, and practical implications for publishers and agencies.
Each insight contains:
Audience, age, or journey
What is changing
Publishing & outreach implication
Shift from 'how to lead' to 'how to lead without burning out'
Books and campaigns framed around balance perform better than traditional hustle-culture leadership content.
Interest in reflective writing rises sharply after age 45
This audience is underserved—most writing content targets younger creators. Opportunity for legacy-focused writing guides.
People in career transition seek practical guides over inspirational stories
Transformation content that offers concrete steps outperforms pure motivation. Action-oriented framing drives engagement.
Interest in 'productivity' declining; 'sustainable work rhythms' rising
The language shift matters—same underlying need, different framing. Publishers should avoid 'productivity' in titles.
Growing demand for content that addresses multiple life roles simultaneously
Content that acknowledges complexity of modern life resonates better than single-focus advice.
High engagement with 'beginner's guide' content across all topics
This audience prefers accessible entry points. Lowering expertise barriers increases reach.
Memoir and personal essay consumption at 10-year high
Authentic personal narrative is increasingly valued. Both as readers and potential writers.
Content addressing AI impact on creative work sees surging interest
This is an emerging need across all audiences. First-mover advantage for publishers addressing AI and creativity.
Wellness content that avoids toxic positivity performs better
Authenticity matters more than ever. Content that acknowledges difficulty while offering hope outperforms pure optimism.
Growing interest in 'second act' career and purpose content
Longevity and career extension are reshaping this demographic's needs. Significant underserved market.
Who These Insights Help
Publishing Houses
Better topic positioning and reduced content waste. Know what to commission, how to frame it, and which audiences are underserved before investing in new titles.
Outreach Agencies
Data-backed narratives that connect. Plan outreach campaigns with confidence, using insights that go beyond keywords to understand human motivation.
Want to explore more?
Dive into our full research library to see insights by age, journey stage, and topic.