About

About UNIQUek

A research-driven platform for understanding what people care about, when they care about it, and why.

Everyone is unique. So is what they like — and when they like it.

UNIQUEK exists to help publishers, agencies, and creators understand their audiences with depth and respect. We believe that better understanding leads to better content, better connections, and better outcomes for everyone.

Our platform provides research-grade insights without compromising individual privacy. We analyze patterns, not people. We inform decisions, not manipulate behavior.

Our Values

The principles that guide everything we build

Human-First

We believe understanding audiences starts with respecting them as individuals, not data points.

Privacy by Design

No individual tracking, no personal data sales. Aggregated insights protect privacy while delivering value.

Insight Over Metrics

Genuine understanding matters more than vanity metrics. We focus on resonance, not just reach.

Actionable Research

Every insight includes context and implications. Research should drive decisions, not just inform them.

Who We Serve

Publishing Houses

Better starting points for authors. Know what resonates before commissioning, position books effectively, and reduce content waste.

Outreach Agencies

Smarter audience targeting with data-backed narratives. Plan campaigns with confidence using insights that go beyond keywords.

Creators

Confidence in what resonates. Understand your potential audience and create with the knowledge that your work will find its people.

Two Connected Platforms

uniquek.com

Public, research-driven, human insight platform

Where you are now. Explore insights, understand audiences, and discover what people care about across different life stages.

author.uniquek.com

Professional creator / author execution platform

For creators ready to take action. Publishing workflow, distribution, and tools to turn insights into published work.

Start Exploring

See our research in action. Browse sample insights or explore the full library.