About UNIQUek
A research-driven platform for understanding what people care about, when they care about it, and why.
Everyone is unique. So is what they like — and when they like it.
UNIQUEK exists to help publishers, agencies, and creators understand their audiences with depth and respect. We believe that better understanding leads to better content, better connections, and better outcomes for everyone.
Our platform provides research-grade insights without compromising individual privacy. We analyze patterns, not people. We inform decisions, not manipulate behavior.
Our Values
The principles that guide everything we build
Human-First
We believe understanding audiences starts with respecting them as individuals, not data points.
Privacy by Design
No individual tracking, no personal data sales. Aggregated insights protect privacy while delivering value.
Insight Over Metrics
Genuine understanding matters more than vanity metrics. We focus on resonance, not just reach.
Actionable Research
Every insight includes context and implications. Research should drive decisions, not just inform them.
Who We Serve
Publishing Houses
Better starting points for authors. Know what resonates before commissioning, position books effectively, and reduce content waste.
Outreach Agencies
Smarter audience targeting with data-backed narratives. Plan campaigns with confidence using insights that go beyond keywords.
Creators
Confidence in what resonates. Understand your potential audience and create with the knowledge that your work will find its people.
Two Connected Platforms
uniquek.com
Public, research-driven, human insight platform
Where you are now. Explore insights, understand audiences, and discover what people care about across different life stages.
author.uniquek.com
Professional creator / author execution platform
For creators ready to take action. Publishing workflow, distribution, and tools to turn insights into published work.
Start Exploring
See our research in action. Browse sample insights or explore the full library.