Insights by Age
How age and life context shape reading and content demand—something most tools ignore. Understanding these patterns helps publishers commission better content and agencies craft more resonant messaging.
Identity & Exploration
Early career, identity formation, discovering values and preferences. High openness to new ideas and experiences.
Content & Reading Patterns
Content that validates uncertainty while providing direction performs well. Avoid condescension—this audience seeks genuine guidance.
Building & Ambition
Career advancement, relationship decisions, often first major life commitments. Balancing ambition with emerging responsibilities.
Content & Reading Patterns
This age group is shifting from 'more is better' to 'what matters most.' Content that acknowledges complexity and offers sustainable approaches resonates.
Balance & Responsibility
Peak responsibility period—career, family, aging parents. Questions of balance, sustainability, and meaning intensify.
Content & Reading Patterns
Authenticity matters more than ever. Content that acknowledges the real challenges of this life stage without oversimplifying builds trust.
Meaning & Legacy
Shift from building to consolidating and giving back. Questions of legacy, impact, and meaning become central.
Content & Reading Patterns
This audience seeks depth over breadth. They have the patience for longer content but demand substance and authenticity.
Displayed by broad age range only. No individual profiling.